About Me
Professional
I've been a professional creative for over 12 years and I've worked with movie studios, toy companies, esports teams, pharmaceuticals, startups, and even a print newspaper or three. I've been in leadership roles for 6 years and the only thing I care about more than the work is my team. Tortured artists may make great work, but infographics are tough when you're exhausted. I take care of my teams and my teams make great work. It's as simple as that.
Experience
I'm a multidisciplinary director and I like it that way. You can be the best editorial director in the world but that isn't gonna help much when a client needs motion graphics. In no particular order, my preferred fields of design are: Events/experiential, Apparel, Packaging, UI/UX, Branding, Motion Graphics, Editorial & Layout, Illustration, and Product Development. This list was shorter two years ago and I expect it to be longer two years from now.
Personal
While I obviously love design, you've gotta diversify if you don't wanna just regurgitate what you see at the top of your personal algorithm. Outside of work, I box (for fitness. Please don't come at me, bro) and rollerblade. I'm a huge fan of movies and saw 30 of them in theaters last year. I'm an avid gamer, if not a particularly skilled one. I've got a comic collection that rivals most public libraries. I also love taking on craft projects. Big fan of linocut and in the last year, I've been learning how to knit. I also love tabletop games like D&D, Monster of the Week, and Slugblaster.
In January 2016, these are the words my classmates used to describe me and my work. I felt honored by them then and I still try to live up to them now.
About Me
Professional
I've been a professional creative for over 12 years and I've worked with movie studios, toy companies, esports teams, pharmaceuticals, startups, and even a print newspaper or three. I've been in leadership roles for 6 years and the only thing I care about more than the work is my team. Tortured artists may make great work, but infographics are tough when you're exhausted. I take care of my teams and my teams make great work. It's as simple as that.
Experience
I'm a multidisciplinary director and I like it that way. You can be the best editorial director in the world but that isn't gonna help much when a client needs motion graphics. In no particular order, my preferred fields of design are: Events/experiential, Apparel, Packaging, UI/UX, Branding, Motion Graphics, Editorial & Layout, Illustration, and Product Development. This list was shorter two years ago and I expect it to be longer two years from now.
Personal
While I obviously love design, you've gotta diversify if you don't wanna just regurgitate what you see at the top of your personal algorithm. Outside of work, I box (for fitness. Please don't come at me, bro) and rollerblade. I'm a huge fan of movies and saw 30 of them in theaters last year. I'm an avid gamer, if not a particularly skilled one. I've got a comic collection that rivals most public libraries. I also love taking on craft projects. Big fan of linocut and in the last year, I've been learning how to knit. I also love tabletop games like D&D, Monster of the Week, and Slugblaster.
In January 2016, these are the words my classmates used to describe me and my work. I felt honored by them then and I still try to live up to them now.
Experience
Associate Creative Director, Feb 2022 - June 2023
Creative Director, June 2023 - May 2025
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Directed a team of 10 multidisciplinary creatives.
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Led creative efforts in brand, merchandising, apparel, events, experiential, UI/UX, and more.
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Built creative pipelines and led project management for my team of 10. This work increased production by over 100% from previous to my hiring.
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Guided brand and marketing decisions for Spacestation's stable of ~12 startups.
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Conducted weekly meetings to present work to internal and external clients and translated those meetings into actionable feedback for my team.
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Led trend forecasting across all relevant industries to guide creative decisions
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Increased merchandise sales by improving customer targeting and improving creative workflow (A for Adley: +244% sales over 2 years; Spacestation Gaming: +134% sales over 2 years.)
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Led all creative behind 2k-4k attendee events, including advertising, environmental, activations, and merchandise.
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Managed budgets and team resources as well as cultivating partnerships with clients and vendors.
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Mentored team members to improve professional skills and reach KPIs, while building a supportive and sustainable team culture.
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Designer, Director, & Consultant, Aug 2020 - Present
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I provide design and creative services for brand, apparel, experiential, and more.
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I consult on creative process as well as diagnose and repair production files
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Design Intern, Sept 2015 - Dec 2015
Junior Designer, Apr 2016 - June 2019
Senior Designer, June 2019 - Aug 2021
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Designed merchandise, style guides, brand assets, experiential assets, packaging, and digital marketing materials.
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Utilized organizational and project management skills to coordinate timing and team resources across concurrent projects.
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Created scalable brand systems and style guides for 20+ successful product lines surrounding international IPs.
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Crafted retail interiors and convention booth experiences.
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Developed concept and assets for digital and traditional marketing campaigns.
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Built high-end brands and product lines in competitive retail and pharmaceutical markets
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Developed seasonal brand guides for international entertainment and sports properties.
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Utilized a meticulous eye for craft to build physical marketing goods as well as reviewing digital production files for print.
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Collaborated with international brands including Major League Soccer, Warner Bros., DreamWorks, Saban, and Netflix.
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Page Designer, June 2013 - Jan 2015
Production Manager, Jan 2015 - June 2016
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Hired and led a team of 4 designers.
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Managed creative production for a daily newspaper on immovable deadlines
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Coordinated content and release strategy across reaching a daily audience of over 32,000 readers.
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Created and executed brand systems for newspaper and magazine formats.
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Developed creative workflows including photo and written asset storage and cataloging.
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Managed budgeting and payroll.
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Guided junior creatives' professional development through regular feedback and collaborative development sessions.
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