About Me
Professional
I've been a professional creative for over 12 years and I've worked with movie studios, toy companies, esports teams, pharmaceuticals, startups, and even a print newspaper or three. I've been in leadership roles for 6 years and the only thing I care about more than the work is my team. Tortured artists may make great work, but infographics are tough when you're exhausted. I take care of my teams and my teams make great work. It's as simple as that.
Experience
I'm a multidisciplinary director and I like it that way. You can be the best editorial director in the world but that isn't gonna help much when a client needs motion graphics. In no particular order, my preferred fields of design are: Events/experiential, Apparel, Packaging, UI/UX, Branding, Motion Graphics, Editorial & Layout, Illustration, and Product Development. This list was shorter two years ago and I expect it to be longer two years from now.
Personal
While I obviously love design, you've gotta diversify if you don't wanna just regurgitate what you see at the top of your personal algorithm. Outside of work, I box (for fitness. Please don't come at me, bro) and rollerblade. I'm a huge fan of movies and saw 30 of them in theaters last year. I'm an avid gamer, if not a particularly skilled one. I've got a comic collection that rivals most public libraries. I also love taking on craft projects. Big fan of linocut and in the last year, I've been learning how to knit. I also love tabletop games like D&D, Monster of the Week, and Slugblaster.
In January 2016, these are the words my classmates used to describe me and my work. I felt honored by them then and I still try to live up to them now.
About Me
Professional
I've been a professional creative for over 12 years and I've worked with movie studios, toy companies, esports teams, pharmaceuticals, startups, and even a print newspaper or three. I've been in leadership roles for 6 years and the only thing I care about more than the work is my team. Tortured artists may make great work, but infographics are tough when you're exhausted. I take care of my teams and my teams make great work. It's as simple as that.
Experience
I'm a multidisciplinary director and I like it that way. You can be the best editorial director in the world but that isn't gonna help much when a client needs motion graphics. In no particular order, my preferred fields of design are: Events/experiential, Apparel, Packaging, UI/UX, Branding, Motion Graphics, Editorial & Layout, Illustration, and Product Development. This list was shorter two years ago and I expect it to be longer two years from now.
Personal
While I obviously love design, you've gotta diversify if you don't wanna just regurgitate what you see at the top of your personal algorithm. Outside of work, I box (for fitness. Please don't come at me, bro) and rollerblade. I'm a huge fan of movies and saw 30 of them in theaters last year. I'm an avid gamer, if not a particularly skilled one. I've got a comic collection that rivals most public libraries. I also love taking on craft projects. Big fan of linocut and in the last year, I've been learning how to knit. I also love tabletop games like D&D, Monster of the Week, and Slugblaster.
In January 2016, these are the words my classmates used to describe me and my work. I felt honored by them then and I still try to live up to them now.
Experience
Associate Creative Director, Feb 2022 - June 2023
Creative Director, June 2023 - May 2025
-
Directed and grew a multidisciplinary team of 10 creatives.
-
Led creative for immersive 4,000+ attendee in-person events.
-
Effectively translated business objectives into actionable creative briefs, resulting in 100+% improvement in team productivity and audience targeting over 2 years.
-
Led brand and development for 12 companies resulting in measurable improvements in brand engagement and market presence.
-
Conducted presentations with leadership and cross-department teams, directing weekly review sessions that resulted in actionable feedback.
-
Led trend forecasting and creative strategy of product launches, social campaigns, and experiential events achieving measurable improvements in market engagement.
-
Dramatically improved productivity and sales(e.g., A for Adley: +144% merchandise sales; Spacestation Gaming: +134% merchandise sales.)
-
Managed budgets and team resources, cultivated partnerships with clients and vendors.
-
Mentored team members to improve technical skills and reach KPIs, while building a supportive and sustainable team culture.
-
Designer, Director, & Consultant, Aug 2020 - Present
-
I provide creative direction and design services, across brand, experiential, environmental, apparel, merchandise, and related projects.
-
I also consult on refining creative processes and helping resolve technical problems in creative assets
-
Design Intern, Sept 2015 - Dec 2015
Junior Designer, Apr 2016 - June 2019
Senior Designer, June 2019 - Aug 2021
-
Regularly coordinated 4+ concurrent projects, met directly with clients and provided actionable feedback to team members.
-
Created scalable brand systems and style guides for 20+ successful product lines resulting in improved brand consistency.
-
Worked with external product and marketing teams on fast-paced, high-profile campaigns.
-
Crafted retail interiors and convention booth experiences.
-
Worked hands-on to design apparel, retail packaging, key art, and environmental graphics.
-
Conceptualized and executed marketing and advertising campaigns across web, social, experiential, and print.
-
Developed high-end brands and product lines that captured significant market share and established differentiated presence within competitive markets.
-
Designed graphics and assets for style guides, merchandise, and apparel.
-
Developed visual language systems for global sports and entertainment brands.
-
Handled production work, including retail and product mockups, file prep, asset cleanup, and physical bookmaking.
-
Collaborated with international sports and entertainment companies including Major League Soccer, Warner Bros., DreamWorks, Saban, and Netflix.
-
Page Designer, June 2013 - Jan 2015
Production Manager, Jan 2015 - June 2016
-
Hired and led a team of 4 designers.
-
Managed end-to-end visual and creative production for a daily newspaper on strict deadlines
-
Coordinated content and release strategy across reaching a daily audience of over 32,000 readers.
-
Managed budgeting and payroll.
-
Created and executed brand systems for newpaper and magazine formats.
-
Guided junior creatives' professional development through regular feedback and collaborative development sessions.
-
Managed photo and content asset storage and cataloging.
-