Licensed Packaging
My early career included quite a bit of packing guides for licensing style guides. Companies would come to us with an IP and we would design a style guide including packing and graphics that they could present to manufacturers and licensees to create final product. Here are a few highlights from that era.
Skatestation
This is a brand we built from the ground up. Our primary goal for the packaging was to create a clean design system that could help differentiate tiers of products and set itself apart from a field of competitors with more rough-shod graphic style, while still remaining true to the spirit of the skate and fingerboard communities.
Spacestation
Seeding Boxes
Each year, Spacestation would seed out merch boxes to companies, creators, and potential brand partners. My team would be tasked each year with creating the packaging itself as well as any design work necessary for the contents. In 2023, that included a blanket hoodie themed around 90's arcade carpet. The blanket hoodie was a tremendous hit among fans and fellow creators.
Retail & Online Packaging
In my time at Spacestation, I was lucky enough to get to work on several cosmetic items for video game properties. One of the things we found really helped digital sales was supporting them with physical product.
Farmer & Chemist
In my role as at Design of Today, we built a packing system for a local nostalgia based CBD brand called Farmer & Chemist. CBD is in a sort of cusp legal status in Utah as a cannabis product, so we had to follow strict guidelines to ensure we weren't violating any legal statutes regarding its sale and to make sure that we weren't misrepresenting the product.
Product Design
A huge part of my previous role was consumer product design, which involved working closely with our product sourcing team to design product, select materials and manufacturers, proof samples, and ensure the quality of the finished product. Some of this stuff is a little loud, but hey. The kids loved it.
Digital Content/
Physical Product
In my time at Spacestation, I was lucky enough to get to work on several cosmetic items for video game properties. One of the things we found really helped digital sales was supporting them with physical product.
Halo Brand Collab
For three years, my team and I designed annual merch drops for the collaboration between Halo Studios and SSG (Spacestation Gaming.) These drops quickly endeared the SSG to the Halo esports community with the unique nature of our designs as well as the quality of product we sourced. We would frequently see fans torn between supporting their favorite team, and buying our merch which they wanted more.
