Additional Portfolio Pieces
Hello there! Based on our conversation in the interview last week, I've pulled together a small showing of projects that may better represent the full breadth of my work. It was lovely meeting you both last week and I hope to hear from you soon!
She-Ra 2018 Comic Con Booth
2 short months before crowds swarmed the convention floor, Dreamworks came to us and asked for a booth experience to launch their revival of She-Ra with Netflix. We rapidly brainstormed and contracted the buildout of a 30'x30' walkthrough experience to get fans acquainted with the show. On this project, I led brainstorming efforts, researched and worked with vendors through press checks, and designed several of the walls as well.
Purple Carpet Party
When Spacestation Animation was looking to complete their first feature length picture, they came to us to help throw a party for the premiere. What we created was a 3 day event that featured appearances by the stars of the movie, mascots, demos from the animators, and pop up merch shops, exclusive merch, an investor's party, and more. I worked with my team to decorate spaces, measure interiors and exteriors, create photo ops and backdrops, and make sure that all of our exhibitors had large scale printed assets for their booth spaces. I also led the creative direction for all the merch sold in the pop up shop and stands.
Earlier in my time at Design of Today, we did quite a bit of work in sports. The following pieces are not part of a single campaign, but a selection of pieces from across several years and style guides. Being earlier in my career, my contribution to these was strictly hands-on design work.
Spacestation Gaming Pro Gear
As the creative team for Spacestation Gaming, we were in charge of designing their jerseys for their main season each year and for world finals in years when they qualified. I led creative direction as well as research on audience reception and creative strategy to guide stylistic choices for subsequent years. My time with Spacestation saw consistent growth of all merch sales, with Pro Gear being the top selling item for Spacestation Gaming each year.
