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Halo Major - Salt Lake City
Brief
Create a website, stage design, activations, broadcast package, marketing materials, environmental graphics, and a 10-item merch drop for the largest esports event that’s ever come to Utah.
Challenge
With a 120k square foot space and a small budget, it wasn't going to be possible to transform the space with printed materials like we had in the past. Instead, we would need to rely on lighting, projection and carefully targeted areas for printed materials.
My Role
Creative Direction
Budget Building
Site Scouting
Installation and Volunteer Management
Result
Our event was widely agreed to be the best event in the last 15 years, including the World Championship that followed just one month later. Attendees were stunned by the amount of effort and care that went into the over 20 unique experiences and activations that we personally designed and coordinated. The cherry on top was that yet again, the client’s team brought home top prize thanks in part to a tremendous home field advantage.
Contributing Designers
Lead Designer - Brenda Hawley
UI/UX Designer - Chase Murphy
Senior Designer - Trent Miller
Senior Designer - Maris Price
Senior Designer - Gil Corcuera
Senior Designer - Spencer Stirling
3D Artist - James Thomas
3D Artist & Junior Designer - Cameron Kazear
