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Halo x SSG Merch Collab
Brief
Create an annual line of products for the Halo community that generate sales and raise the profile of the Spacestation Gaming brand.
Challenge
The first year we worked with Halo Studios (formerly 343 Industries), Spacestation Gaming (SSG) had quite a small fanbase in the Halo community. We needed to make it clear to fans that SSG was passionate about Halo and building a community among that fanbase.
My Role
Creative Direction
Result
Though they’re currently the defending champions, in the early years, SSG’s professional team struggled to win competitions and win over the fanbase. The merch drops were one of the first major steps that succeeded in making the community take notice of SSG. A common response at the time was that community members were fans of other teams but still couldn’t pass up our merch offering.
Contributors
Lead Designer - Brenda Hawley
Senior Designer - Trent Miller
Senior Designer - Maris Price
Senior Designer - Gil Corcuera
Senior Designer - Spencer Stirling
Junior Designer - McKay Stacey
3D Artist - James Thomas
3D Artist & Junior Designer - Cameron Kazear
3D Artist - Alexander Fleischer
