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Shonduras Brand Guide
Brief
Create an updated brand document that gives all the information and assets necessary to onboard new people to a very unique and active brand.
Challenge
The Shonduras brand is a mercurial one that defies traditional organizational bounds. In most brand guides, you need to give examples of how the brand should be handled. Our challenge was to make the brand document itself be a strong representation of the brand and how to work with it.
My Role
Creative Direction
Result
The guide has been roundly successful. In just a few short months since its release, it’s already led to greater brand cohesion and confidence among teams close to the brand.
Contributing Designers
Project Manager - Jordyn Nguyen
Lead Designer - Brenda Hawley
Senior Designer - Maris Price
