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Skatestation Brand
Brief
Create a brand system, core product line, apparel, packaging, and web presence to launch Skatestation as a brand and introduce it to the national fingerboarding community.
Challenge
The brand needs to appeal to die hard enthusiasts in the 18-25 age bracket that are looking for high end quality as well as provide an approachable on-ramp for younger and more casual fans of the hobby belonging to a 8-16 age range.
My Role
Creative Direction, Brand & Marketing Advisor
Result
Already, the brand has made a splash and gained recognition in the fingerboard scene. The brick-and-mortar location opening in June will be a further springboard and opportunity to give the brand a place to live and a venue for further community outreach.
Contributing Designers
Project Manager - Jordyn Nguyen
Lead Designer - Brenda Hawley
Senior Designer - Trent Miller
Senior Designer - Maris Price
Senior Designer - Spencer Stirling
