Skatestation
Brand, Products, & Storefront
Retail Brand
Brand
Merchandise
Packaging
Environmental
Layton, UT
2025
Brand system and product line of fingerboards servicing newcomers through pros.
Summary
After creating a limited release fingerboard opened up connections in the industry, Spacestation wanted to commit to opening its own line of fingerboards and a local retail location. Sales would primarily exist online, but the brick and mortar location creates a home base for the brand, a recurring source of publicity, and hub to help grow the local scene.
Challenge
The fingerboard market is dedicated, but small. Even the biggest players in the market scrape together relatively modest profit and the scene was already near a saturation point. We knew from the jump we were going to be opening a brick and mortar location as well, further complicating our entry to the field. We needed to establish our identity, establish credibility, and find a niche for ourselves.
Solutions
First off, we partnered with Clark Checketts. As the owner and operator of DudeGuyFB (a company that custom manufactures fingerboard wheels), he was already a pillar of the fingerboard scene and could lend us his credibility and expertise. With that box checked, we moved on to identity and product.
We already had some of the best artists around on the payroll, so deck art wasn't an issue, but we needed our brand system to set us apart from the rough and ready, street level brands that already dominated the scene. We opted to go for a more clean and organized aesthetic that
Results
After a slow rollout of a few decks over the first year, the brand was finally ready for it's grand debut in June of 2025. The 2 day event started at The Pendry hotel in Park City, Utah for a launch party, to be followed by the grand opening of the brick and mortar store in Layton, Utah. Fans, families, and industry legends came from across the US and even from as far as Europe in some cases.
The launch was a success with sales well above projections, and the retail location has become not just a home to the local scene, but a venue for professional competitions and events as well.
The brand has a strong footing in the community and is well established as an onramp to bring new fans into the sport. Later this year, they're launching their long awaited Pro Line, which will feature custom deck molds, new graphics, and top tier hardware, to help establish Skatestation as a brand that services every level of fan. The brand is thriving and I'm excited to see where it progresses.