Spacestation
Investments
Summit
Investor Conference
Environmental
Experiential
Branding
Layton, UT
2024
Conference and event experience to bring together founders and investors.
Summary
After years of leading their investor collective towards fledging brands and startups, Spacestation Investments wanted to bring them all together in the same room. The Spacestation Investments Summit was an opportunity for investors to get to know the businesses and founders that they'd been backing and to learn about new opportunities on the horizon.
Challenge
Spacestation Investments was taken by surprise by the excitement and uptake on for their first investor summit, so what was initially conceived of as a 50 person meeting, quickly became a 200 person event full of investors, founders, and C-suite members. That meant transforming Spacestation's offices into a venue capable of holding all the attendees and of matching their enthusiasm.
In addition to building an in person experience, there were even more who wanted to partake, but were not able to attend in person. That meant that the event would need to be broadcast online as well.
Solutions
Since we were working with the Spacestation offices as a venue, we fortunately knew our own capabilities and limitations well. We selected key areas around the office to decorate to tailor the space to the event. We also relied on projection mapping to make a larger impact than was possible with printed media.
We also worked with our internal events team to build out a broadcast package to turn the event from a local seminar into a digital broadcast that helped remote viewers get a taste of what in-person attendees were experiencing.
Results
The reception to the event was tremendous. The amount of goodwill and further investment the event generated far exceeded expectations. Putting the investors in the room with founders helped them better understand the passion and expertise going into these companies. The online stream and recordings also stirred excitement for those not lucky enough to make the trip in person.
Immediately following the event, Spacestation Investments was beset with requests information on when the next Summit would be held. Unfortunately, external factors prevented a follow up summit in 2025, but it remains a highlight for the members of Spacestation Investment's investor collective and they look forward to when the event will be able to make a return.