Farmer
& Chemist
Brand Design
Branding
Packaging
Marketing
Retail
Midvale, UT
2019
A CBD brand tailor-made to break down taboo around a formerly controlled substance and introduce it to a conservative market.
Summary
In 2019, Utah relaxed its laws around CBD and our clients were eager to build a business to take advantage of the newly opening market. They came to us to build a brand around their new line of CBD products.
Challenge
Utah is an incredibly conservative market and the people there have a huge taboo around cannabis and any of its derivatives. In order for a CBD brand to be successful there, it would need to be build to assuage concerns and create a product and retail space that felt very comfortable and safe for conservative customers.
Solutions
To address the need to appeal to conservative audiences, we leaned hard into conservative imagery. Starting with the very name of the business, we pushed for an association with nostalgia and tradition. An old fashioned look and feel helped the brand feel comfortable and familiar withing the community.
Results
Rather than being welcomed with torches and pitchforks, Farmer & Chemist opened its doors to a cautious, yet curious community in 2019. Our marketing efforts, strong word of mouth, and an excellent customer experience helped garner a good reputation in the local community. Now 7 years on from their initial launch Farmer & Chemist remains a strong brand that has done consistently good business and grown their offering and customer base significantly.